Today it is common practice for companies to copy their competitors’ products. Headache tablets, frying pans, herbs, bread and shoes – everything can be plagiarised. If a retail chain decides to develop a comparative product at a lower price, where do you think the customer loyalty lies – and for how long?
CA Nordic can give you something your competitors will never be able to copy: the ability to improve your category position. We can help build a strong strategic market base by advising you on the most appropriate product launch, including private label and branded goods. Our benchmarking and measurement systems improve the individual employee’s performance, as well as providing your sales force with a toolbox that contribute to improving customer relations.
You may think we sound a bit too self-assured, but we know how effective our methods are. We all have backgrounds as senior executives in international companies, and we can draw on extensive experience from all the Nordic regions. Quite simply, we can prove that what we do works. Please do not hesitate to contact us – we can assure you it will lead to improved company performance.