Your goal may be to become a leader within various product areas, but it is not necessarily essential that you become the biggest. On the other hand, it is essential that:
The supplier who is able long term to develop the category and understand his role in the market will win the battle for strategic customer relations. Advertising campaigns do create a certain amount of attention and awareness, but will not ensure success alone. The real battle lies in the sales channels, where your products meet the shoppers. You will need to ensure that you use each sales channel and store according to their respective strengths and advantages.
If you really want to create results and value for your customers, we must urge you to understand your consumers when they buy your products. This way you concentrate on improving and driving your strategic sales – with us as your consultants and sparring partners.
At CA Nordic, you will meet key players from international sales and marketing environments who have held senior management positions. We know your challenges better than anyone and we know how to solve them. So you are in safe hands – both during the project and after you have achieved your goals.